Forecourt photos sell forecourt prices. The listing with flat grey light, a wet tarmac reflection and a rival dealer's signage in the background is competing against stock shot in controlled studio conditions, and buyers scrolling AutoTrader can tell the difference in half a second. The Neon at Story + Space is a roughly 1,900 sq ft car studio in Colwick, minutes east of Nottingham city centre, with drive-on vehicle access through a loading door and an LED ceiling you can set to any colour, so every car on your books gets the same clean, consistent, showroom-grade treatment whatever the weather is doing outside.
It is one of very few car studios anywhere in the Midlands, which means the choice has usually been a London stage day or making do with the valeting bay. Now you can block-book a half day, run vehicles through one after another, and publish listings that look like manufacturer press shots. Lighting, equipment and technical support are included in every booking, so your photographer, or your sales exec with a decent camera, can concentrate on the car.
The Neon is hired by quotation, full days only, and built for running multiple vehicles through in one visit. Send your brief and dates for a quote; lighting, equipment and technical support are included.
The Neon has drive-on access through a loading door at ground level, so cars enter under their own steam with no ramps or pushing. Tell us the exact make, model and any modifications when you book and we will confirm fit before you commit.
Yes, and most dealerships do. Half-day and full-day rates are designed for running stock through back to back, and the consistent studio conditions mean every listing photo matches the last.
The ceiling is a customisable colour LED rig, so you can shift the entire mood of the room from clean white showroom light to a brand colour or a dramatic launch look without building a lighting setup from scratch.
Bring whoever normally shoots your stock, whether that is a professional photographer or a member of your sales team. Equipment, lighting and technical support are included in every booking, so the room does the heavy lifting either way.
Bookings are open. Founding member pricing is still available for the first 50 members - leave your email for the details.
